Youtube

Youtube is the second largest search engine owned by the number one search engine in the world, Google! The younger generations are getting bored of the traditional television shows and are hopping onto the internet to watch their favourite Youtubers. If done right as a Youtuber, you could be pulling in loyal fans and sponsorships. The Youtube algorithm keeps changing to help improve their platform so that they are suggesting and recommending relevant content to the viewers. 1.9 billion active users are on YouTube searching for videos and you could be the one providing the content!

Here are my two reasons for creating content on Youtube!

• One of the biggest search engines on the internet!

As mentioned above, YouTube is owned by Google and this means that there are millions of people trying to discover or educate themselves through a Youtube video. You are able to target specific target audience and a certain niche to start building your own community. What you have to understand is that your target audience are already on Youtube and you have to figure out how to get them to land on your channel. 

• People prefer to watch videos than to read!

Believe it or not, people prefer to watch videos because of obvious reasons! Viewers feel more connected through a video than by reading a book, especially the younger generations as they have short attention span. Getting information across visually with moving images can be highly effective!

On my future posts I will be getting deeper into how the Youtube algorithm works and how it has developed throughout the years. We will breakdown how businesses and personal brands can market by producing content on Youtube.

Here is a a little sneak peak into what I will get into in my future posts. Video produced by Think Media.