This social media platform has been taking over like a storm! People are hopping on to this app and bringing back the old school vine memes and challenges. Users are able to be seen by thousands of viewers within minutes if the algorithm favours their content only if it ticks the community guidelines and specific analytics. The company is still brand new and has so much potential and could take over some of the big social media platforms!

Youtube is the second largest search engine owned by the number one search engine in the world, Google! The younger generations are getting bored of the traditional television shows and are hopping onto the internet to watch their favourite Youtubers. If done right as a Youtuber, you could be pulling in loyal fans and sponsorships. The Youtube algorithm keeps changing to help improve their platform so that they are suggesting and recommending relevant content to the viewers. 1.9 billion active users are on YouTube searching for videos and you could be the one providing the content!

Here are my two reasons for creating content on Youtube!

• One of the biggest search engines on the internet!

As mentioned above, YouTube is owned by Google and this means that there are millions of people trying to discover or educate themselves through a Youtube video. You are able to target specific target audience and a certain niche to start building your own community. What you have to understand is that your target audience are already on Youtube and you have to figure out how to get them to land on your channel. 

• People prefer to watch videos than to read!

Believe it or not, people prefer to watch videos because of obvious reasons! Viewers feel more connected through a video than by reading a book, especially the younger generations as they have short attention span. Getting information across visually with moving images can be highly effective!

On my future posts I will be getting deeper into how the Youtube algorithm works and how it has developed throughout the years. We will breakdown how businesses and personal brands can market by producing content on Youtube.

Here is a a little sneak peak into what I will get into in my future posts. Video produced by Think Media.

Instagram has become one of the most important platforms on the internet for visual marketing and advertising, as it is an image sharing social media. With nearly 1 billion monthly active users, Instagram has definitely made huge impact on businesses and personal brands. Sponsorship deals are on the rise and big influencing users are making money while taking photos at home.

I have used Instagram for many reasons and have had huge success, whether that is a personal, business or a curation account. 

Here are my two main reasons for joining Instagram!

• It is the best visual marketing platform!

One of the best mediums is visual marketing. People always say that a picture is worth a thousand words, and yes that is why Instagram is perfect for visual marketing where brands and businesses can tell a story through their visual marketing campaign on social media targeting specific audiences. 

• Simple and easy marketing!

Younger demographics are starting businesses online and Instagram has one of the easiest user interfaces for any level. If you do your advertising campaign right, you have thousands, even millions of people at your tips.

On my future posts I will be going in more detail on the specifics of the algorithm and how to build traffic source using Instagram.

I am a 22 year old university student with multiple viral content online. Having understood how social media platforms work, I have used this to my advantage to promote businesses and personal brands. Understanding and mastering the algorithm has always been my number one priority as I believe that this is the way forward for brands to reach big potentials in the campaigning and marketing industry. Having generated millions of views on fast growing platforms such as Instagram and Tik Tok, I have come to the conclusion that sometimes viral videos are not just about luck. Without any knowledge of the social media platform’s algorithm, growth will be very difficult and will impact hugely on how far you are able to send your message to the ever growing users on the internet. 

Ever since I started mastering the secret, I have wanted to share my knowledge with others who have been in difficult situations before on social media. Growth on social media can levitate you as a person to new levels. For example, being able to share your talent and skills online to the mass audience, growing your small business to a larger scale by online marketing, being able to generate passive income online through social media platforms to help boost your finances, etc.

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